Dreaming in process

Friday, June 16, 2006

Interesting marketing tactics

Marketing has always been interesting to me but it is hard to come up with creative ideas though...recently chanced upon a website and found out some creative and interesting marketing ideas...woo...wonder if i can ever come up with such good plans..heehee

Great Promotional Gift – Starhub bubble tea imagery

Starhub Singapore, a local internet service provider, recently used a great promotional gift. To demonstrate how well its online cable services are against other digital subscriber lines, they served a cup of tea with tapioca pearls (aka bubble tea) with 2 straws. The thicker straw was labeled “Maxonline” (Starhub’s service) and the thinner one was labeled “Other Internet Provider.” Quite clearly, only the Maxonline straw did the job for the drinker. Customers can visually “see” the Starhub Maxonline having a big and smooth line that make their internet surfing very comfortable, compared to a non Maxonline line that is filled with hiccups and slow connections. Kudos to the creative director who came out with this very creative promotional gift.

A great gift - Single Use Cameras

A great wedding gift has been making its rounds in the US for some time; a single use camera (aka disposable camera). These cameras are left on the table, and the wedding guests are free to use these cameras to capture some special moments of the event that they can reminicise in future about. Some hosts go the extra mile, asking their guests to leave behind their expended single use cameras. They then develop the taken pictures and send the pictures accompanied with a thank you note to their esteemed guests. Talk about personal and giving with a heart! Hotels and newlyweds who still give ordinary cakes, simple chocolates and some other tacky key chains at their wedding tables should start rethinking their options. The wedding gift is to be a representation of the bride and groom’s gratitude to their esteemed guests. Like all good gifts, give them something personal that they appreciate, have fun and have some use with.

dreaming @ 11:54 PM

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